Portrayal of Women – promoting changes in the image of women’s role in local governance
Project was developed in the context of the Community Framework Strategy on Gender Equality (2001-2005). The project aimed:
- to identify and compare, on a European scale, good communication practices for a fair, well-balanced portrayal of gender,
- to compare the efficacy of communication models, methodologies and processes and to facilitate the transfer of good practices through the development of benchmarking processes,
- to promote a conscientious and respectful communication of gender equality, which avoids sexist stereotypes, and provide methodological guidelines to local authorities and social economy actors and
- to portray new roles of women in the economic and social life.
This project has received funding from the European Commission.